Arai Noriko / 新井 範子Arai Noriko
Faculty of Economics, Department of Management Professor
Research Interests
My research focuses on value co-creation marketing, in which value is created through relationships with consumers. In recent years, I have been working on purpose-driven marketing, in which companies form brands and build communities/markets by aiming to solve social issues.
I am also researching mechanisms to generate synergy between business and social contribution and shopping spaces that are easy for the elderly and disabled to shop in.
