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Research

NO POVERTYNO POVERTY

Arai Noriko / 新井 範子Arai Noriko

Faculty of Economics, Department of Management Professor
Research Interests
My research focuses on value co-creation marketing, in which value is created through relationships with consumers. In recent years, I have been working on purpose-driven marketing, in which companies form brands and build communities/markets by aiming to solve social issues.
I am also researching mechanisms to generate synergy between business and social contribution and shopping spaces that are easy for the elderly and disabled to shop in.
  • NO POVERTY
  • ZERO HUNGER
  • GOOD HEALTH AND WELL-BEING
  • GENDER EQUALITY
  • AFFORDABLE AND CLEAN ENERGY
  • LIFE BELOW WATER
Faculty of Economics, Department of Management Professor

Hirao Keiko / 平尾 桂子Hirao Keiko

Graduate School of Global Environmental Studies, Master's (Doctoral) Program in Global Environmental Studies Professor
Research Interests
Dr. Keiko Hirao is a Professor at the Graduate School of Global Environmental Studies. Her research interest includes social sustainability, the construction of environmental issues, intergenerational relations, and gender and environment.
She is the author of Child Rearing War Front (Chobunsha 1991), chapters in Women's Working Lives in East Asia (Stanford University Press 2001), Political Economy of Japan's Low Fertility (Stanford University Press, 2006), Working and Mothering: Images, Ideologies, and Identities (NIAS Press,2007).
Her recent book, Invisible Hands and Invisible Heart (Sophia University Press 2015), discusses the structural undervaluation of care work vis-à-vis pecuniary activities. She also co-authored Families, Family Policies, and Sustainable Development Goals (UNICEF 2019), a policy tool that evaluates family policies worldwide across the six Sustainable Development Goals.
  • NO POVERTY
  • GOOD HEALTH AND WELL-BEING
  • QUALITY EDUCATION
  • GENDER EQUALITY
  • REDUCED INEQUALITIES
  • RESPONSIBLE CONSUMPTION
  • PEACE, JUSTICE AND STRONG INSTITUTIONS
Graduate School of Global Environmental Studies, Master's (Doctoral) Program in Global Environmental Studies Professor